In II quarter to almost all mobile operators were able to increase average revenue per user
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In April-June, the company "Kyivstar", "Ukrayinsky mobilny star` yazok "(TM "MTS-Ukraine") and "Ukrainian Radio Systems' (TM Beeline) increased the average revenue per user (figure ARPU) in comparison with the results I quarter. ARPU should remain at the same level only in the company "Astelit" (TM life:)). The leader in revenue per subscriber was "Kyivstar". In II quarter of 2009, this figure increased from 39 operators to 42 UAH. On second place were "Ukrainian Radio Systems." ARPU increased by the company 15% in April-June compared with the I quarter and was 39, 7 grn. According to CEO "Ukrainian Radio Systems" by Alexander Barinov, revenue growth companies due to improved margins of tariff proposals. Third in place of "MTS-Ukraine." ARPU rose from the operator 33, 6 to 35, 8 USD. quarter on-quarter, though slightly decreased compared to II quarter 2008 year. Then the figure at "MTS-Ukraine" was at 36, 52 UAH. That fact that ARPU at Beeline higher than that of "MTS-Ukraine", explains the fact that the statements "Ukrainian Radio Systems" recorded "mnogogovoryaschie corporate subscribers, "Golden Telecom". Least of all among the market leaders on average, a subscriber has earned "Astelit". Its ARPU in the II quarter were 26, 8 USD. This means that the operator worked at the same level as that and in January-March. mobile phones generally, analysts note that most operators managed to increase ARPU through increased use hidden appreciation. Used by operators and some other business solutions. For example, withdrawal from use refill cards with small denominations. "The main factor causing the increase in ARPU of operators - the weakness of I quarter, as well as seasonal revenues of mobile operators, which is associated with the start of the holidays. III quarter in ARPU to be higher than II », - director of research predicts Department of Investment Group "Socrates" Konstantin Stepanov. Experts believe that in the current market and regulatory conditions, "Kyivstar" in the near future time will remain the undisputed market leader. "Operators second tier gradually increase their market share. But because of the mass anti-competitive barriers, such as high rates of interconnect, they lag behind the two the largest companies - "Kyivstar" and "MTS-Ukraine" is substantial, " - Says the expert advisory group Netton CG Roman Khimich.
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