Ban on advertising of medicines in the media while maintaining the structure of the Ukrainian pharmaceutical market increase the costs of pharmaceutical companies to promote products that may cause to increase in the price of drugs on the market.
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Informs "Interfax-Ukraine" referring to the statement by the Deputy General Director of holding STADA CIS (Russia), Ivan Glushkov. He noted that a comprehensive ban on tobacco advertising in mass media in order to combat unfair ineffective promotion, but recognized the need to regulate advertising. "Reduce the number of such advertisements (unfair - ed.) May be reduced list of non-prescription drugs, as did the EU " - He added. In addition, I. Glushkov, believes that the state can go through harmonizing the advertising model between pharmaceutical companies and authorized public authority, as did a number of Kazakhstan and South-East Asia. In his view, the ban will redirect patients, physicians and pharmacists to other channels of information, and significant financial loss would expect it is the media, for which pharmaceutical companies are major advertisers. As reported, the Antimonopoly Committee of Ukraine has proposed prohibit the advertising of medicines and dietary supplements in the media, citing the fact that from Unfair advertising their suffering, many Ukrainians. Head of Aleksey Committee Kostusev believes that this measure will reduce the price of retail drugs, as drug companies will not spend money on sales promotion through the media.
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