Kiev, Blvd. Shevchenko 4, Hotel \" Saint- Petersburg\"
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Target audience: Training is intended for employees of digging, involved in professional selling services. It is useful for employees legal, consulting, auditing, telecommunications, tourism, real estate, insurance, freight forwarders and other companies, employees are well aware that to sell a product or service, as they say in Odessa "is a big difference." Program: Part 1. Selling services. Unlike the sale of goods. The concept of "service". The main differences between the "services" and "commodity" The main types of services. What should pay attention to first turn on the sale of services. The specifics of positioning services. 4F Sales services. Productivity and efficiency as two measures of efficiency sale of services. Case study: SWOT-analysis-selling services. Part 2. Peculiarities of organization of the sale of services. Methods of working with a client base: segmentation of consumers. Questionnaire (profile) and client adaptation offer. Strategic competitive advantage Sales Services General methods of promotion services. Brainstorming "New methods and technologies in the promotion of services, "Part 3. The strategy talks the sale of services. Step 1. Coming into contact with the Client The breakthrough on the phone, through the Secretary. The yield on the target customer and the agreement What to do about the meeting in a situation of "you reset the offer by fax. We are Will call you back "? The techniques and tactics of non-intrusive reminders of himself and his company. Conducting the training. Step 2. Setting rules contact with the client in person. Formation needs of the client Question formation and technology needs identified. SPIN system formation needs. Conducting exercises to perfect tactics questionnaires to identify Stage 3 requirements. Effective argumentation and presentation his proposal: how to convince the customer? Behavior during the presentation services ability to present their services, depending on the type of client. Practical Assignment: Presentation of services to the consumer. Step 4. Working with objections and doubts about a client when the client and why doubt it? Than closer to completion, the more doubts. Why? The standard objection client and how to work with them to the client with emotional objections Try It! "Working with the objections." Step 5. Completion negotiations for the sale of services to the Customer Service provided. What's next? Program Customer Loyalty Technologies to increase loyalty and satisfaction. Securing clients. Methods of securing customers. Forms and methods of work: business and role-playing video training (record on video) exercises Group brainstorming modeling specific professional situations view movies and their analysis. Methods of work: lectures, interactive exercises, role play, brainstorming. EACH PARTICIPANT IS PROVIDED - A set of training materials - Certificate of professional development on the subject. COST OF PARTICIPATION IN TRAINING: 800.00 USD. - Per participant. For the second-and third-party discounts - 5% and 7% The price includes: information and advice service, a collection of materials, coffee breaks, lunch in a restaurant, a discussion reporting and exchange of views with the lecturer. Training Schedule: 9.30 - 18.00. Break 13.30-14.30. Registration from 9.00 am in the lobby. P | S: This program provides for an enterprise (individual) Order CO specially designed examples and problems specific to your business and your level of training of the group. Subjects of training entirely covers the area of
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