Market for mobile terminals was one of the hardest hit by the crisis, According to \" Korrespondent.net \" referring to the press service of the holding Unitrade Group
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As stated in the review of the holding, the trend of reduced demand, which began in the fourth quarter of 2008, found its continuation in 2009. "Consumers in no hurry to change their phones to new, and if they buy - that is increasingly try to save at the same time "- the message Unitrade Group. Experts point out that, for the first quarter 2009 sales of mobile terminals (phones, smartphones and communicators) in quantified in the order of 860 thousand units, up 52, 2% less than the previous fourth quarter of 2008, and 58, 0% of the first quarter 2008. Average Cost of mobile terminals was $ 127, whereas in the first quarter of 2008 it was $ 188, experts say. Also in the survey Unitrade Group says that the cash terms in the first quarter of 2009 the market was $ 109, 2 million (First quarter 2008 - $ 385 million), ie the decrease was 71, 6%. Meanwhile, according to a review of the holding, the three leading manufacturers mobile terminals which year remains unchanged, its traditional form: Nokia (50%), Samsung (27%) and Sony Ericsson (14%). In particular, their combined the proportion was 91%. At the same time, experts have concluded that the most segment has grown "to $ 70", its share was 30% (first quarter 2008 - 20%). "In crisis conditions, low cost terminals have become the most popular, "- stated in the review Unitrade Group. But the number of consumers, experts say, are ready to pay more than $ 200 for the purchase of a new mobile terminal is reduced from 39% a year earlier, up to 27% in first quarter this year. As predicted in Unitrade Group, in 2009 Ukrainian market will be sold to end users around 4, 0 million mobile Terminals for $ 540 million "share of smartphones and communicators in the structure sales will exceed 12, 5%. In quantitative terms, the market will decrease in relation By 2008, 49, 4% (2008 - 7, and 9 million units), "- expected to review holding.
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