Falling sales of retailers of home appliances and electronics (in quantitative terms) in the first half of 2009 was 60% compared with the volumes Sales during the same period last year. In this case , according to Unitrade Group, sales fall in monetary terms amounted to 70%. \" The gap between the monetary and quantitative expression due to the fact that consumer preferences actively moved into the budget segment , \" - explain in Unitrade Group.
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Experts note that the reorientation of consumers to cheaper products become commonplace. "Now the consumer is trying to save and acquire the cheaper model, even if we are not talking about the latest money "- says Executive Director of "Foxtrot - Information Technology" Dmitry Shavlovsky. In this regard, retailers are actively reviewing their product portfolio policy. "The time when time stood on the shelves of 200 models of mobile phone is gone. To survive, retailers will have to give from "showcases a colorful" and assortment race "- the president Unitrade Vladimir Kolodyuk Group. According to him, retail market is to ensure that each sales network will be clearly focused on a specific product and price segment. In addition, in recent years the tendency for sale goods under its own brand. According to the manager of the company Gfk Ukraine Valentina Pechonchik, 90% of products manufactured under their own networks brands accounted for PCs, monitors and laptops. If you have previously treated the network to this direction as to the secondary one, in the current year, many identified it in a separate project. So, last year there was an active extension product range of own brands, "Foxtrot» - Delfa and Bravis; «Eldorado» - Elenberg and Cameron; Unitrade Group - Ixtone. "We plan to further promote own brands. For this product we can control the production, supply and pricing. The latter factor is very important because prices on technology suppliers, importers can grow ", - says executive Director of "Foxtrot. Household "Alex Pavlenko. However, efforts to expand the "budget" range of help is not all. For companies "Domotechnika 'and' ISS ', which have already declared bankruptcy, it can to join other networks. According Unitrade Group, with the end of 2008 in Ukraine was closed about 400 outlets for the sale of digital electronics and household appliances. According to company forecasts, by year's end, this trend will continue and number of outlets could be reduced by 10% relative to the indicators the first half. As reported, "BUSINESS» (№ 110 from 09.07.09), the network Sales of mobile phones Germanos announced withdrawal from the Ukrainian market. At the beginning of the year the company's network consisted of about 54 stores in Ukraine. Recall, last fall, holding Unitrade Group closed its mobile network communication melofon. This is due to a sharp fall in sales of mobile phones which in the first half of 2009 was 55% compared to the same period last year.
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